Kokone

Kokone is a brand of a grocery store that also sells stews made by the owner herself. The concept and meaning of this is based on the origin of the lady who started it. She is originally from the Huasteca Potosina, a geographical and cultural region located partially along the Gulf of Mexico. The colors and graphic elements focus on the crafts that are a very important and representative element of this region. This project was carried out in a workshop class and I along with other students made proposals for the brand's identity, mine was the winner which was applied in real life and today Kokone uses this identity.