Grupo Tensa has more than 40 years of experience in the metalworking industry. Dedicated to the purchase and sale of equipment, spare parts, and specialized services in gas turbine parts. It has three segmented companies to meet the needs of its customers. They are located in Monterrey, Mexico. The brand identity of Turbine Specialties, which was the company that started everything, is very established, however, new companies such as TERN and Prostec were added and they needed an identity that was similar and that revolved in the same environment. A branding process was carried out for these two companies and at the end of this process the client requested brochures to publicize the new group that had been formed.